ADVERTISING RATES

Black & White Rates (USD)					Color Rates (USD)
	1X	3X	6X			1X	3X	6X
Full Page	825	775	745		Full Page	1,030	965	930
2/3	570	535	513		2/3	710	670	640
1/2	450	425	405		1/2	560	530	505
1/3	340	320	306		1/3	425	400	380
1/4	295	276	265		1/4	370	345	330
1/6	225	210	202		1/6	280	260	250
1/9	185	175	165		1/9	230	220	205
1/12	145	136	129		1/12	180	170	160
					Covers 2 & 3	1,185	1,100	1,070
					4th Cover	1,290	1,200	1,160

AD SIZES

Each page is 3 columns.

MATERIAL REQUIREMENTS

Ads that you submit must be digital files ready to be inserted into digital frames of the magazine, which is created electronically in Quark on a Windows platform. It is preferred that the digital file be in a tiff format or PDF; grayscale for a black and white ad and cmyk for a color ad. It should be at least 300 dpi (ppi). Files must be cropped to size and flattened. Please send a hardcopy in case there are distortions in transition when we open the file. If you scan your own ad please use the above specifications. All extra production and/or camera work will be charged at the prevailing rate. We cannot compose or modify ads for advertisers.

TERMS AND CONDITIONS

T'AI CHI reserves the right to reject any advertising which is not in keeping with its standards and which we feel will not serve our readers' best interests nor those of the magazine. All advertisers must submit their literature before acceptance of their ad. All products must be consistent with T'AI CHI editorial policies. All copy is subject to approval. The Advertising Director and/or Publisher determine which ads are acceptable. Advertisers using a post office box number in their ad must furnish a complete street address for our files. Advertisers must assume responsibility and liability for all claims arising from his/her advertisements and must protect publisher from same.

BILLING

1. All new accounts must pay in full for their first two ads by the closing dates of the issues in which the ads are to appear. Make checks payable to Wayfarer Publications.
2. Final invoices on canceled advertising will be adjusted to the frequency rate for the number of ads which have run.
3. Bills not paid in 30 days will be subject to a carrying charge of 1 1/2% per month.
4. Rates and units of space subject to change.
5. Verbal instructions regarding contracts, insertions, or changes of any kind must be confirmed in writing prior to copy closing date. Publisher's liability for any error will not exceed 50% of the cost of the advertising space. Publisher assumes no liability for errors in key numbers.
6. Ads received after closing date will be run in the next issue unless otherwise specified. Repeating ads will be rerun as given unless new copy is provided.

CLOSING DATES

Issue
February	Dec. 10
April	Feb. 10
June	April 10
August	June 10
October	August 10
December	October 10

Space reservations and digital files are due on or before closing date. Cancellations are not accepted after closing date. Art work not requested within six months will be destroyed.

T'AI CHI CH'UAN

• T'AI CHI, first published in 1977, reaches a valuable audience of more than 50,000 persons interested in T'ai Chi Ch'uan, an ancient Chinese discipline used for self-defense and health.
• T'ai Chi Ch'uan and the publication T'AI CHI have, over the years, become a focus for this select and important group of people who are interested not only in martial arts but also in developing their awareness and in healing themselves and others.
• This is a targeted market where the people you will reach are adults seriously interested in martial arts, qigong, health, fitness and meditation. They are interested in and willing to buy products that will help them to achieve their goals.
• The readers are in the vanguard of people who are embracing innovative ways to understand themselves and the Universe.
• In T'ai Chi Ch'uan, a centuries old martial art, they have found a philosophy, a healing process, and a recreation that brings balance, endurance, and harmony to their lives.
• As a martial art, it is one of the most highly regarded internal self-defense systems because of the relaxed power it can generate. It also attracts martial artists from many other systems.
• The art of T'ai Chi Ch'uan is to amplify, balance and refine internal energies which determine how we feel about ourselves and how we interact with others.
  The practitioners of T'ai Chi Ch'uan are among the most influential people in martial arts and the New Age because their mind/body practice brings them awareness, health, and spirituality in a unique way.
• In addition, because people who do T'ai Chi Ch'uan have experienced many positive internal changes they are open to related ideas and products.
  You will find that T'AI CHI is a specific, well-regarded and important vehicle to reach this significant and growing population.